Case Studies
We all love reading success stories. There’s no better way to showcase your software packages than have a happy customer do it for you! After all, they had a challenge and problem your company helped solve. Most likely the same challenges and problems your potential customers are faced with and would love to have solved.
I am a storyteller. A well written case study is an interesting, factual way of telling your target market how you have a proven track record of helping resolve their accounting software woes.
White Papers
Think reading a white paper sounds boring? To the average person, the name “white paper” sure would make you think so. But for your customer who is serious about your product and wants to know why it’s better than all the others, a white paper is a strong weapon in your marketing arsenal.
I love creating white papers! This is the one document that so many potential buyers rely on prior to making their purchasing decision. What a powerful way to make your accounting software stand above all others.
Blog Posts
Blogs are a powerful marketing tool. They must be since just about every company has one, right? Well, the simple fact is they are a powerful marketing tool when done right. Which means they must be “nourished and fed” at least two to three times a week to keep your readers interested and engaged.
So how can you keep your blog relevant without your having to carve out more time in your busy day? Let’s work together to formulate a plan to make your company’s blog creative, informative and conversational. Since I’ll write the content, you’ll be able to focus on the many other tasks cluttering up your desk.
Web Content
The stats show you’re getting a lot of hits on your site, but they also show that viewers are leaving just as fast. Not a good thing… at all. Or perhaps you have a new service or product you’d like to offer and it requires a new landing page.
I would love the opportunity to assist you in making your website content shine. Whether it’s a general brush-up of your current key message or a whole new direction for your software promos, I can help make your website content reflect the quality of your company’s software.
Process/Procedure/Instruction Manuals
There is nothing more frustrating than trying to read a procedure manual for a new purchase, and the instructions make no sense at all. Or how about trying to learn how to use it so you can teach others? And all on a time frame that is crazy-tight! Well, don’t let that happen to your new customers when they’ve committed to your accounting software.
I can perform a critique on all of your process/procedure/instruction manuals for your product for clarity and ease of use. As a former accounting professional, I’ve implemented dozens of types of software and know exactly what customers want to see in clear, concise instructions.
Perhaps your company in general is looking to update internal P&PMs. I can assist with this endeavor as well.
Key Message Copy Platforms
There is no time like the present to get more organized. Wouldn’t it be wonderful to have all the comprehensive messaging about a particular product or service in one easy-to-read document? A document just for you right at your fingertips! Then when your boss says we need to get “this or that” project out right away, you won’t have to fumble around trying to make sure it has the same message and voice as previous pieces.
I can help you develop Key Message Copy Platforms for your software products that make both you and your company look like the professionals you are. Then you’ll have everything you need in a handy guide to ensure your messages are consistent.
For a complete listing of all the services Brooke Wills Copywriting offers, please ask for my Information Package.